Like most online entrepreneurs, the main reason you created
your website
is so you may make some money online.
And like most online entrepreneurs, you most likely know how
depressing it could be
to have spent your life savings on your
site or products & have no one buy from your site.
But how do you get someone to buy from your website
? There are
many answers to this question, but lets discuss the top
three: merchant account, the right products & a internet site
!
Well every body knows in order to contruct
sales online, you absolutely need
a merchant account, without it you will not
generate a single sale!
But what most online entrepreneurs fail to realize is that
30% of online consumers still prefer to utilize checks online.
I dont understand
about you, but 30% is a lot to me. Make sure
you accept both credit cards & checks! Next are the right
products.
Most Internet branding programs today, instruct you how to
sell
your businesses products
& make sales. What the programs fails
to tell you are which products will sell online. To
determine if your product(s) will sell online, ask yourself
these three questions:
1. Does it fill a need or solve a problem?
2. Does it have worldwide appeal? You are on the net!
3. Is it available at the store? If it is, is it
cheaper?
If you cant answer yes to the above questions, you absolutely need to
find yourself another item because it will not sell online.
Now lets discuss your internet site
.
When online consumers visit your web site, you have less than one
minute to keep them there, which means your first paragraph is
very important to you! If your first paragraph is about you or
how your business
is the #1 business
online you are losing sales!
Todays online consumers do not want to read about how your
business
is the #1 business
online or how many many people
you have
helped in the past; they want to know how might
your item(s)
or website benefit them personally when they first get to your
site.
A good way to keep them there & make sales, is to list the
benefits of your item(s). Benefits tell the potential buyer
what he or she will get out of your merchandise
(s). Do not error
features for benefits. Features tell the potential buyer what
the merchandise
(s) has.
Last but not least, your website
must be persuasive! Persuasive
means your website
must capture the mind of the potential buyer
causing him or her to buy your product(s) & become a customer.
An example of a persuasive internet page
is
http://www.creditconquest.com
Remember your web page
is nothing more than a sales letter & has
only one purpose, to contruct
sales!
