Are your sales where you want them to be? No? What should
you do first to generate sales? First, assess where you
are. Your answers to the following questions will put you
on the roadway
to increasing your sales.
Question #1 - What have you done so far to sell
your
business?
Set aside ten minutes, grab a pen and paper, or a keyboard
and write it out. Writing out what you have already done
is key. Once you write down what youve done, you can see
overlooked techniques you might
implement.
Question #2 - How many leads do you get each week?
If you have a store or website, your leads are your visitors.
Many business owners do not
understand
this critical number. They
assume that if they have low sales, they just absolutely need to build
traffic. They could be throwing money away. Heres how:
Imagine spending funds
to bring visitors to an online store
that looks unprofessional or where visitors can not
find what
they want. Most, maybe all of the visitors leave without
buying. The same money that is spent on bringing more
traffic would be better spent building
the web page
work or
look better.
Question #3 - How many leads become your customers each week?
When you understand
how many people visit each week and how many
become customers, you know a very important number. This
number is how well you convert visitors to customers. Is it
1 in 100? 20 in 100? Maybe its 1 in a thousand. Can your
business do a better job in converting visitors to customers?
Question #4 - Where do your visitors come from?
Which ads are sending you leads or visitors? Which websites
and electronic mail
newsletters are referring visitors to you?
Question #5 - Where are your SALES coming from?
At first glance, this seems to be the similar to "Where do
your visitors come from", but its not. Website A can refer
a thousand visitors and give you 0 sales. Website B may
refer a hundred everybody and 20 buy from you. You will
want
to find more Website Bs.
Question #6 - What measurable outcome would you like
from your selling
efforts?
Lots more sales! Of course. But how do you hit this
target? What are you aiming for so you can get more sales?
You cant hit what youre not aiming for. Would you like
more visitors, more leads, and more phone calls from many people
who want what you have to offer? Or, if youre already
grasping
plenty of inquiries, would you like to close more
sales? Or would you like more current customers to buy
again?
By evaluating what you have been doing, you may get on
track to promoting better and building sales.
