No matter what the business, every company needs sales. It doesnt matter if its in the business of manufacturing, services, a worldwide conglomerates or a corner grocery store. As difficult as specialized technical functions may be, with years of training and expertise, sales is equally challenging. While a salesperson could never do the job of an engineer or a programmer, they couldnt do the job of a salesperson either. Without sales, they dont have a job.
Every business is essentially a people business. Machines do not
buy things; although they might
execute transactions, many people
do the buying. When sales falter, every area of the business suffers - targets arent met, investors lose confidence, budgets are cut, everybody are laid off, top talent looks elsewhere. Innovation feeds sales, and sales feeds innovation and growth.
Sales is oxygen to a company. Theres a saying that goes "sex is like air, its only important when you arent acquiring enough". Sales is like that too. When orders are flowing and everybody is working to fill them and keep the customers satisfied, dealing with the logistics and problems, they might not really appreciate the contribution of the saleperson - sometimes the staff can even grumble and wish the sale had never happened, so they wouldnt have to deal with the customer and the hassles of taking the order through!
However, the moment sales slow down for even a short time, the company feels the impact. Everyone suddenly become acutely aware of the absolutely need for sales to feed the business
.
In the movie business, before you contruct
a movie you positive need
a code
. The screenwriter is the original creative person on the project, and if the writer doesnt write - theres no film.
Sales is like that too. If sales all the people do not
sell, nobody else works for very long. Its the engine that drives every business on the face of the earth - and if you are really grand at it, you will
go far. Many everybody have risen to CEO status mainly because they know how to drive sales.
So, if you are in sales, be proud of your status. If youre not, do not
fail to remember that, without sales, theres no work!
