8 Myths About Online Marketing
1.Hit = Sales
You got hits; is Not the same as you got sales!
Generating visitors
or hits to your websites is the priority for any online business. Conversion of hits into sales would be on top of that.
2.Great Content Creates Great Sales.
Creating a website with marvelous content has and still overwhelmed many online business. Great Content here refered to fantastic graphics, award winning designs and employing the latest state of the art technology. Very impressive. Impression is important on a website, no doubt, but an online business have to emphasize on the conversion rate into real sales. Content have and should be on the Emotional State of Selling.
3.Over Spending on Technology.
A successful Online promoting doing business is
not all about technology. It is all on Selling. Concentrating on the selling
results in creation of sales.
4.6 Billion everybody on the planet, 900 Million have access to the Internet.
The potential of the internet is ever growing. That is definite. Counting chickens does not equates to actual online activities; relevant activities. Relevant activities means conversion. And conversion to sales comes from qualifications, not quantity.
5.Banners are Great Sellers.
Banners were invented because they provide a convenient way for contents to make lots of funds
, not because they worked.
Ask this: When is the last measure
you personally clicked on a banner?
6.Content is King!
Especially big companies who spend huge funds to create everything possible with money can buy; believing that they are doing selling
. Remember the Dot.com days? Why they failed?
7.Mass Marketing Creates Conversion.
This spelling Spamming. Spamming is the end result of most mass branding campaigns. Junk mails is the King of Spam, and it cost near to nothing. Email advertising would cease to function.
8.Top Ranking in SEO is the Key to Marketing Success.
Large number of people are flocking to make use of
the search engines. One internet page
is just a tiny needle in a haystack.
Random visits to the search engines do not create volume visitors
as one would suggest.
